[act-ma] (11/10) "Unmarketable" author Anne E Moore at Lucy Parsons [Sat]

alexander at endless-knot.com alexander at endless-knot.com
Thu Nov 8 08:31:02 PST 2007

Unmarketable: Brandalism, Copyfighting, Mocketing...

Saturday, November 10th, 2007
5 PM

The Lucy Parsons Center
549 Columbus Avenue
Boston's South End

Co-sponsored by Center for New Words (www.centerfornewwords.org).

Join author Anne Elizabeth Moore as she reads from and hosts discussion of
her new book, Unmarketable: Brandalism, Copyfighting, Mocketing, and the
Erosion of Integrity (The New Press).

For years the do-it-yourself (DIY)/punk underground has worked against the
logic of mass production and creative uniformity, disseminating radical
ideas and directly making and trading goods and services. But what happens
when the underground becomes just another market? What happens when the
very tools that the artists and activists have used to build word of mouth
are co-opted by corporate America? What happens to cultural resistance when
it becomes just another marketing platform?

Unmarketable examines the corrosive effects of corporate infiltration of
the underground. Activist and author Anne Elizabeth Moore takes a critical
look at the savvy advertising agencies, corporate marketing teams, and
branding experts who use DIY techniques to reach a youth market -- and at
members of the underground who have helped forward corporate agendas
through their own artistic, and occasionally activist, projects.

Covering everything from Adbusters to Tylenol’s indie-star-studded Ouch!
campaign, Unmarketable is a lively, funny, and much-needed look at what’s
happening to the underground and what it means for activism, commerce, and
integrity in a world dominated by corporations. anneelizabethmoore.com

Local arts writer and comic-book artist Greg Cook (gregcookland.com) will
be opening for Anne.

web site: http://www.anneelizabethmoore.com/

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