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<TD style="FONT-SIZE: 12pt; COLOR: #a9a89d; FONT-FAMILY: Georgia,Times New Roman,Times,serif" align=middle><FONT style="FONT-SIZE: 12pt; COLOR: #a9a89d; FONT-FAMILY: Georgia,Times New Roman,Times,serif" face="Georgia,Times New Roman,Times,serif" color=#a9a89d size=3>
<DIV style="FONT-SIZE: 18pt; COLOR: #e0decf; FONT-FAMILY: Trebuchet MS,Verdana,Helvetica,sans-serif" align=center><FONT style="FONT-SIZE: 18pt; COLOR: #e0decf; FONT-FAMILY: Trebuchet MS,Verdana,Helvetica,sans-serif" face="Trebuchet MS,Verdana,Helvetica,sans-serif" color=#e0decf size=5><B>Cambridge Forum Announces</B></FONT></DIV><I>Press Release</I> </FONT></TD></TR></TBODY></TABLE></TD></TR>
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<TD style="FONT-SIZE: 10pt; COLOR: #5d5c56; FONT-FAMILY: Trebuchet MS,Verdana,Helvetica,sans-serif" align=middle><FONT style="FONT-SIZE: 10pt; COLOR: #5d5c56; FONT-FAMILY: Trebuchet MS,Verdana,Helvetica,sans-serif" face="Trebuchet MS,Verdana,Helvetica,sans-serif" color=#5d5c56 size=2><B><FONT size=3>THE OPINION MAKERS: Lies My Pollster Told Me</FONT></B></FONT></TD></TR></TBODY></TABLE></TD></TR>
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<TD style="FONT-SIZE: 8pt; COLOR: #a9a89d; FONT-FAMILY: Verdana,Geneva,Arial,Helvetica,sans-serif" align=left><FONT style="FONT-SIZE: 8pt; COLOR: #a9a89d; FONT-FAMILY: Verdana,Geneva,Arial,Helvetica,sans-serif" face=Verdana,Geneva,Arial,Helvetica,sans-serif color=#a9a89d size=1>
<DIV style="FONT-SIZE: 14pt; COLOR: #a9a89d; FONT-FAMILY: Trebuchet MS,Verdana,Helvetica,sans-serif" align=left color="#a9a89d"><FONT style="FONT-SIZE: 14pt; COLOR: #a9a89d; FONT-FAMILY: Trebuchet MS,Verdana,Helvetica,sans-serif" face="Trebuchet MS,Verdana,Helvetica,sans-serif" color=#a9a89d size=4><FONT color=#003300><STRONG>DAVID MOORE DISCUSSES
<DIV> </DIV><EM>THE OPINION MAKERS: An Insider Exposes the Truth Behind the Polls</EM>
<DIV> </DIV></STRONG> </FONT><FONT color=#003300>7:30 pm, Wednesday, October 15, 2008<BR><FONT size=2><STRONG>
<DIV> </DIV>Cambridge Forum</STRONG></FONT></FONT></FONT></DIV>
<DIV><FONT color=#003300>First Parish in Cambridge<BR>3 Church Street<BR>Cambridge, MA 02138</FONT></DIV>
<DIV><FONT color=#003300>617-495-2727</FONT></DIV>
<DIV><BR><FONT color=#003300><STRONG><EM><FONT size=2>Free</FONT></EM></STRONG> </FONT><FONT size=2><STRONG><FONT color=#003300>and Open to the Public</FONT></STRONG></FONT></DIV></FONT></TD></TR></TBODY></TABLE>
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<DIV align=left><FONT face="Trebuchet MS,Verdana,Helvetica,sans-serif" color=#003300 size=3>Americans typically trust the poll results published by respected media outlets--New York Times/CBS News, Washington Post/ABC New, USA Today/Gallup-- yet who asks these polling company to justify their methods and results publicly? To generate good headlines, do media outlets know what they want to learn from polls? For example, in 2007, why did media outlets report solid leads for Clinton and Giulianni early in the campaign when both races were in fact wide open?</FONT></DIV></FONT></TD></TR></TBODY></TABLE>
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<TD style="FONT-SIZE: 8pt; COLOR: #a9a89d; FONT-FAMILY: Verdana,Geneva,Arial,Helvetica,sans-serif" align=left><FONT style="FONT-SIZE: 8pt; COLOR: #a9a89d; FONT-FAMILY: Verdana,Geneva,Arial,Helvetica,sans-serif" face=Verdana,Geneva,Arial,Helvetica,sans-serif color=#a9a89d size=1><FONT color=#003300><SPAN style="FONT-SIZE: 12pt; COLOR: #003300; FONT-FAMILY: Trebuchet MS,Verdana,Helvetica,sans-serif" align="left" color="#5d5c56"><STRONG><IMG contentEditable=false height=193 alt="david moore" src="http://ih.constantcontact.com/fs045/1102200103612/img/9.jpg?a=1102263674518" width=125 align=right border=0 name=ACCOUNT.IMAGE.9>David W. Moore</IMG></STRONG> was a senior editor at the Gallup Poll for thirteen years. Before that, he was professor of political science at the University of New Hampshire and the founder and director of the UNH Survey Center. He is now a senior fellow with the Carsey Institute at UNH and author of two previous books, <EM>How to Steal an Election</EM> and <EM>The Superpollisters.</EM></SPAN></FONT></FONT></TD></TR></TBODY></TABLE></TD></TR>
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<DIV><FONT color=#ffffff><FONT size=1>A book signing courtesy of <STRONG>Harvard Book Store</STRONG> follows the program.</FONT> </FONT><BR></DIV></SPAN></FONT></TD></TR></TBODY></TABLE></TD></TR></TBODY></TABLE></TD>
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Cambridge Forum
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Phone/fax: 617-495-2727
email: mailto:director@cambridgeforum.org
website: http://www.cambridgeforum.org
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