[act-ma] 5/16, Juliet Schor Analyses Consumer Culture Targeting Children(Wed)

Janet Gillespie janet at communitychangeinc.org
Thu Apr 26 07:48:52 PDT 2007

Consumer Culture: 
The New Childhood Risk Factor

Children are increasingly at risk from a pervasive and familiar source: the
consumer culture. Under-resourced urban communities, particularly
communities of color, are targeted by advertisers and are disproportionately
affected. The influences are many: from McDonalds' food, to violent video
games, to a must-have sneaker label, alcohol and tobacco advertising, ora
materialist values. In this presentation Juliet Schor will report on her
research inside the advertising agencies which market 24/7 to our children,
as well as on the results of her study on how consumer involvement is
affecting children in the city of Boston.

Wednesday, May 16
7:00 ­ 9:00 P.M.
Suffolk University Law School
1st Floor Function Room
120 Tremont Street, Boston, MA

Professor and Chair of the Sociology Department at Boston College, Juliet
Schor is the author of the national best-seller, The Overworked American:
the Unexpected decline in Leisure, a book widely credited for influencing
the national debate on work and family.  She appears frequently on national
and international media, and profiles on her and her work have appeared in
scores of magazines and newspapers, including The New York Times, Wall
Street Journal, Newsweek and People magazine.  Schor¹s latest book is Born
to Buy: The Commercialized Child and the New Consumer Culture (Scribner,
September 2004)

Respondent, Consumerism and Systemic Racism:
Susan McDonald, Program Director, Youth Voice Collaborative, YWCA

Moderator: Donna Bivens, Co-Director, Women¹s Theological Center

Suggested Contribution - $20 (More if you can, less if you can¹t)
All proceeds to benefit Community Change

Please RSVP to Paul Marcus ­ pmarcus at communitychangeinc.org or 617-523-0555
For Directions:  http://www.law.suffolk.edu/directories/

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