[act-ma] 6/30: Coca-Globalization (Mon)

[David R. Ladon]

Robert Foster will be reading from his new book Coca-Globalization:
Following Soft-Drinks from New York to New
Guinea.<http://www.palgrave-usa.com/catalog/product.aspx?isbn=0230603866>

Monday June 30
6pm
At Symposium Books

The book explores globalization through a historical and anthropological
study of how familiar soft drinks such as Coke and Pepsi became valued as
more than mere commodities.  Foster discusses the transnational operations
of soft drink companies and, in particular, the marketing of soft drinks in
Papua New Guinea, a country only recently opened up to the flow of brand
name consumer goods.  Based on field observations and interviews, as well as
archival and library research, this book is of interest to anyone concerned
about the cultural consequences and political prospects of globalization,
including new forms of consumer citizenship and corporate social
responsibility.

Symposium books is at 526 Commonwealth
Ave<http://maps.google.com/maps?q=526%20commonwealth%20ave%20boston%2C%20ma&ie=UTF-8&oe=utf-8&rls=org.mozilla:en-US:official&client=firefox-a&um=1&sa=N&tab=wl>in
Kenmore Square
Hope to see you there.


Kenmore at symposiumbooks.com
www.symposiumbooks.com
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